What Is a Good ROIC? [Return on Invested Capital]


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The return on invested capital (ROIC) can be a strong measure for the general effectiveness of a business. Over time, more and more companies and fianancial analysts have developed a strong emphasis on ROIC, as it has proven to be one of the primary factors that drive the value of a business.

ROIC is such of importance because it represents the performance of the invested capital by the business. Furthermore, it’s a figure that’s hard to be manipulated unlike other financial metrics such as ROEEPS, or EBITDA.

Return on Invested capital can also be viewed as a strong indicator of how effective the management of a company operates within a business.

So if there is a strong link between ROIC and the quality and future prospects of a business, how do you know exactly what makes a good ROIC for companies and how should you analyze ROIC?

What Is Return on Invested Capital?

The return on invested capital is a metric that measures the return of all the capital that has been invested within a business. The ROIC of a company can be calculated by dividing the net operating profit after taxes by its invested capital.

To calculate the ROIC of a company, take the operating income after taxes defined as EBIT x (1 – Tax rate) and divide that number with the invested capital of the business which is the sum of equity and debt minus cash.

Please note that many companies will calculate their own ROIC in a slightly different way than generally accepted accounting principles. Therefore, it can be beneficial to look up in their reports how they arrive at their ROIC if you use their number for further analysis. 

What’s a Good Return on Invested Capital?

A return on invested capital that is greater than its cost of capital concludes that the return of a company’s projects exceeds the cost to fund those projects, meaning that the company is essentially creating value. On the other hand, if ROIC is lower than the WACC, the business is destroying value. 

Generally speaking, the higher the return on invested capital, the more efficient a business is being able to allocate its capital. However, that won’t help much if we don’t know what level of ROIC can be considered good or bad with each individual business. This is why ROIC needs to be analyzed in comparison with its own business standards and other benchmarks from companies that are operating within similar conditions.

One way to assess a good ROIC is by comparing it with the company’s weighted average cost of capital (WACC), which represents the average cost to finance its capital. 

As an example, let’s look at PepsiCo (PEP). The company had an annual ROIC of 10,68% for 2020. Its WACC for the same year was 4,77%, meaning that PepsiCo generated higher returns on its investments than the costs of capital for those investments. 

The beverage company managed to provide excessive returns for the past decades, leading to increasing value along with steady growth, which is also reflected well in the stock price.

You can also get a sense of how good a company’s ROIC is by comparing it directly with other companies or industry averages. Different industries will have different standards of ROIC. For example, an advertising business is likely to have a substantially higher ROIC than a chemical company because of its less capital-intensive business model. This is why it only makes sense to compare ROICs of similar businesses that are operating within the same industry. 

Monster Beverage (MNST) also operates within the soft beverage industry. It’s not as big and mature as its blue-chip rival but the company provides a history of pretty good ROICs. For the year 2020, the business had an annual ROIC of 42% and a WACC of 8,31%.

The consistently above-average return on invested capital played a key role in the incredible growth of the business over the past years.

In order to help you get a better picture of ROIC standards for individual companies, here is a list of average ROICs across many different industry sectors in the U.S. which should be regularly updated. As of January 2021, the total market average ROIC is 6,05%, without the financial companies, it is 10,58%.

It’s also interesting to see how much ROIC numbers can vary from industry to industry. Many sectors have an average ROIC in the low to mid-teens, while some either offer much lower, or exceptionally higher ROICs. 

That’s why it’s important to always look at the return on invested capital from a general perspective and evaluate if the number is appropriate for the type of business.


What Does a Good ROIC Indicate?

In general, the spread between a company’s ROIC and WACC will decrease over time, as other businesses will enter the market and try to compete for higher returns. This is why an economic moat is essential for a business to sustain high returns in the long run.

“A truly great business must have an enduring “moat” that protects excellent returns on invested capital.”

Warren Buffett, 2007 Shareholder Letter

An economic moat is the ability of a business to maintain a competitive advantage over its competitors which will keep them from taking market share and allows the business to have high profits over long time periods. Typical moats include, for example, high barriers to entry, cost advantages, patents, or high customer switching costs.

Companies that are able to consistently provide higher ROIC than their WACC are likely to have an economic moat and continue growing. So if you’re analyzing a business and you suspect that it might have an economic moat, you should check its history of ROICs to see if the numbers confirm your assumption. 

Good capital allocation is one of the most important skills that business leaders need to master. The truth is that not every management cares enough about this objective.

Therefore, it’s necessary to assess the ability of a company’s management in order to know how efficient the business is ran by its leaders. The results of a great management should mostly show up in the history ROICs. When you see a long record of high return on invested capital relative to WACC, that’s a good sign for effective management. 


The return on invested capital is a useful metric that can be used as a tool to measure the effectiveness of a company’s allocated capital and also reflect the performance of a firm’s management. There are several different ways to calculate and adjust the ROIC of a business, which would depend on the type of business model and individual preferences from the investor.


Comparing a company’s ROIC with its cost of capital will give you a good picture of the general effectiveness and quality of the business. A history of consistently high ROIC figures indicates that the business has established a strong economic moat and is likely to continue with steadily growing value in the future.


That being said, just like any other financial metric, making investment decisions solely based on the ROIC of a company won’t be enough since there are many other factors that have to be taken into consideration. However, an attractive ROIC is still one of the key metrics that every investor who is looking for high-quality stocks should find in a business. 


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